As we approach the end of the year, it’s time to start thinking about setting goals for your home care agency in the new year! Setting goals helps to ensure that you’re working towards something specific, provides direction for your team, and helps to measure progress and success over time.
So, where do you begin? Start by taking a step back and evaluating where your agency is currently at. Are there areas that need improvement? Are there growth opportunities? Once you’ve identified these areas, it’s time to set some goals.
Make your goals “S.M.A.R.T.”
When setting goals, it’s important to make them specific, measurable, achievable, relevant, and time-bound. For example, a goal like “increase revenue” is too broad and difficult to measure. Instead, a specific and measurable goal could be to “increase revenue by 10% in the first quarter by expanding waiver types.”
Another strategy for setting goals is to break them down into smaller, actionable steps. For example, if your goal is to improve client satisfaction, you could break it down into smaller steps like sending client surveys, implementing client feedback, and providing training to staff.
With that being said here are 3 goals we recommend at GEOH to help make your agency successful!
1. Reducing Manual Check-ins.
Many agencies have a high manual check-in rate. The higher your agency’s manual check-in rate the higher risk your agency holds for being audited. Because of this, we HIGHLY recommend one of your 3 goals this year be to reduce your manual check-in rates! If your agency currently has a 50% manual check-in rate (Yikes!) Make a realistic goal to try to reduce this by at least 10%. (We recommend every agency to have a check-in rate below 10%, but you have to start somewhere.)
SMART Goal Example:
Reduce manual check-ins by 10% on February 14th.
Action item: Text every caregiver who had a manual check-in daily.
Action item: Provide technology training on “How To Check In”.
Action item: Come up with a manual check-in strike system for caregivers.
2. Reduce Active Visits
One way to increase your revenue is to improve your billing. Billing can be such a hassle! One of the most common billing mistakes is leaving end-of-day visits active and open! At the end of the day, we highly recommend making sure everyone is clocked out. This will keep you from going over the authorized units and keep you from leaving money on the table!
SMART Goal Example:
Have zero active visits by the end of the week.
Action item: Check for any active visits daily. Have 100% of caregivers clocked out before I go home every day.
3. Gain new clients
Every agency owner has a desire to grow their agency but how can you get there? When it comes to marketing a Home Care agency, there are a variety of ways to get your name out there and reach potential clients. One way is through social media, where you can create engaging content and connect with your community.
- Consider hosting a Q&A session or sharing heartwarming stories from your clients. Another effective strategy is partnering with other healthcare providers, such as doctors or hospitals, to establish a referral network. This can increase your exposure and credibility with potential clients.
- Additionally, attending community events, such as health fairs senior expos, and the Special Olympics. This will allow you time to meet those in need who may need help!
- Expand your waiver types! Look into adding more waivers to your agency to help you gain new clients.
- Encouraging your satisfied clients to refer their friends and family to your agency can be a powerful tool in growing your business. By utilizing these different methods, your homecare agency can thrive and provide compassionate care to those who need it most.
SMART GOAL: Grow my agency by 5 clients this month.
Action item: Post a customer story every Friday on social media!
Action item: Go to a Special Olympics on (date here) and have my business cards ready for any families that may need help.
We hope you found these goals useful to take back to your agency! Setting goals for your home care agency in the new year can help to provide direction and ensure success. By making your goals specific, measurable, achievable, relevant, and time-bound, breaking them down into actionable steps, and tracking progress along the way, you’ll be well on your way to achieving success in the new year. Happy goal-setting!