5 Ways to Make Your Agency Stand Out For Caregiver Recruitment

   As a leading provider of home care software, GEOH has seen first-hand the struggle that the home care industry faces regarding caregiver recruitment. And unfortunately, the pandemic has only made this situation worse. We here at GEOH understand how hard it is to find caregivers. That’s why when you do find the caregivers, it is important to make your agency stand out as their top choice this will help with your caregiver recruitment!

Here are some ways to help your agency stand out against the others!  

1. Highlight Your Training Programs:   

  Make sure that your website and marketing materials clearly outline the training programs that you offer. This could include everything from basic caregiver training to advanced certifications and specialized training for dementia or hospice care. In the interview make sure to tell them how you will train them to make the onboarding process feel more comforting.

2. Emphasize the Benefits:

  When promoting your agency be sure to emphasize the benefits that come along with it. Benefits do not just have to be financial, (Although we do suggest offering a competitive wage too) they could also be focused on a great work environment. One benefit we highly recommend emphasizing is flexibility. We understand that many caregivers have families at home, and even the smallest scheduling conflicts can make a big difference. We suggest setting schedules two weeks in advance and letting caregivers approve them. This creates a better environment for everyone involved and increases the likelihood of caregivers showing up for their shifts.

3.  Create a “Caregiver Jobs” page on your Website:

  On this page start collecting reviews from your other caregivers on what it is like to work at your agency. We recommend collecting these reviews on Glassdoor.com. Put a smiling picture of the caregiver next to the review. Then list out your agency’s core values. Did you know that millennials are 86% more likely to choose a job that matches their values as reported by Linked In? Lastly, put your benefits (See above for some great ideas).  

4. Offer to start them as soon as you can

  Two weeks can be a long time to go without a paycheck, once you find a great caregiver offer to start them as soon as they are able. This will ensure they are not without a paycheck for too long and will keep them from looking for another agency that can start them sooner.  

5. Contact them before the first day.  

  Reach out to welcome your caregiver to the team before the first day and offer them as much information about training as possible. Workers with a great onboarding process are more likely to stay at a job for three years. So, you do not want anyone coming into training feeling alone or confused about what to expect!  

For more caregiver tips on retention check out this blog post!